function

Should digital marketing focus on function over emotion? CMOs debate
Apr 20, 2021
Jessica Goodfellow

Should digital marketing focus on function over emotion? CMOs debate

Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.

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