global financial crisis
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Integrity and trust: Prudential's CMO on marketing in post-GFC Asia
ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle signed on as chief marketing officer for Prudential Corporation Asia.
Waiting for the rebirth of advertising
Nicks Cocks, creative partner at The Clinic, wonders when advertising will see its long awaited recovery in the wake of the global financial crisis and recent rising ad spend figures.
Waiting for the rebirth of advertising
Nicks Cocks, creative partner at The Clinic, wonders when advertising will see its long awaited recovery in the wake of the global financial crisis and recent rising ad spend figures.
Waiting for the rebirth of advertising
Nicks Cocks, creative partner at The Clinic, wonders when advertising will see its long awaited recovery in the wake of the global financial crisis and recent rising ad spend figures.
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