global marketer week
Jul 5, 2018
Stereotypes: Why advertisers fail to represent social diversity
The final part of a series on ‘responsible advertising’ examines the problems stereotypes in advertising cause, and why marketers need to move beyond this lazy approach.
Jun 19, 2018
Snack food advertising: Self-regulate or be damned
The second in a series on 'responsible advertising' looks at the pressure piling up on global food giants as people demand action to curb childhood obesity.
Jun 7, 2018
What exactly should ‘responsible advertising’ look like? (Part 1: Data)
During Global Marketer Week in Tokyo in May, Campaign asked representatives from some of the world’s biggest consumer goods companies how advertisers can become better citizens. The first of a three-part series looks at responsibility in data usage.
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