google admob

CASE STUDY: How Dongfeng-Nissan utilises precision mobile marketing for the Qashqai
Mar 1, 2012
Staff Writer

CASE STUDY: How Dongfeng-Nissan utilises precision mobile marketing for the Qashqai

Dongfeng-Nissan mobile ad campaign through Google AdMob in China has achieved a decent click-through rate five times that of traditional internet media.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

1 Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

40 Under 40 2024: The trailblazers redefining marketing in APAC

2 40 Under 40 2024: The trailblazers redefining marketing in APAC

The Philippines' top 50 brands

3 The Philippines' top 50 brands

Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

4 Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

Amazon splits global media between GroupM and OMG after a decade with IPG

5 Amazon splits global media between GroupM and OMG after a decade with IPG

OMG Thailand strengthens leadership bench with key appointments

6 OMG Thailand strengthens leadership bench with key appointments

New Zealand’s newest pop-up restaurant aims for the stars—literally

7 New Zealand’s newest pop-up restaurant aims for the stars—literally

KitKat ad features man weighed down with office burdens

8 KitKat ad features man weighed down with office burdens

'Very demure, very mindful': TikTok's latest craze is marketing gold

9 'Very demure, very mindful': TikTok's latest craze is marketing gold

PHD appoints Eileen Ooi as APAC CEO

10 PHD appoints Eileen Ooi as APAC CEO