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Go-to-market strategy: The art of stating the obvious and still getting it wrong
Oct 15, 2024
Éric Blais

Go-to-market strategy: The art of stating the obvious and still getting it wrong

Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.

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