herbal

Traditional Chinese medicine's healthy mix of history and modernity
Nov 3, 2017
Faaez Samadi

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

Yunnan Baiyao breaks into digital marketing with Arkr Digital
May 28, 2014
Jenny Chan 陳詠欣

Yunnan Baiyao breaks into digital marketing with Arkr Digital

KUNMING - Yunnan Baiyao, a 112-year-old Chinese herbal medicine brand, has approached Arkr Digital to ramp up the company's digital marketing presence using a reverse consumer-to-business (C2B) model.

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