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Facebook's guide to video advertising in the mobile age
Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.
8 tips for better brand safety
When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore’s Regan Baillie.
OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'
Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.
How to use mobile advertising for successful market penetration
Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.
How to create a compelling brand experience
Gianluca Cinquepalmi, managing director of design agency 1.618 discusses what goes into making a great brand experience.
How to make your website tablet-ready
In the dawning age of the tablet-browser, Jeremy Payne, head of copy & marketing, Designercity gives detailed pointers on making your website tablet-friendly.
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