human creativity
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Oct 31, 2025
What AI can’t design is the bit that makes people care
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
Jan 7, 2024
Don’t be like Hollywood, Adland
The recent writer’s strikes show why marketers should put human creativity first.
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