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Shake Shack's Asian expansion "one burger at a time"
As the burger joint pushes into Hong Kong, its CEO and marketing chief explain their strategy for entering new Asian markets
Kronenbourg’s ‘Finish at Five’ campaign on tap for Le French May
HONG KONG - Ogilvy PR, JWT and OMD join forces to brew up a leave-work-early movement for French beer brand Kronenbourg 1664.
Sylvia Lee to lead new marketing team at Hang Lung Properties
HONG KONG - Sylvia Lee, most recently GM of marketing at K. Wah Group, will take up a senior marketing role at Hong Kong-listed Hang Lung Properties.
IFC Mall debuts star portraits from 80-year-old Studio Harcount of Paris
With French brands, including Pierre Hermé Paris, Le Salon de THÉ de Joël Robuchon and Givenchy, among its tenants, Hong Kong's IFC mall is presenting an exhibition titled 'A date with Studio Harcount Paris" from 27 September to 13 October. The exhibition showcases 22 black-and-white portraits of European and Chinese celebrities including Fang Bingbing, Marion Cotillard, Sophie Marceau, Karl Lagerfeld and Michelle Yeoh.
Bars, brands join ‘Drink for Good’ event
HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.
Pret A Manger thrives without any advertising expenses
HONG KONG - How does a fast-food eatery survive without advertising, especially in Hong Kong's cutthroat food and beverage industry?
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