isotonic

CASE STUDY: How Mizone grew sales with British game show concept
Oct 9, 2012
Jenny Chan 陳詠欣

CASE STUDY: How Mizone grew sales with British game show concept

Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, using the game format to create parallels with the tension felt by Chinese consumers in daily life.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

'All polish, no punch': Adland reacts to Jaguar’s rebrand

3 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

4 Jaguar defends rebrand amid ‘vile hatred’ online

Tributes for Lisa Ronson, beloved wife, mother and CMO

5 Tributes for Lisa Ronson, beloved wife, mother and CMO

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

8 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

9 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia