isotonic

CASE STUDY: How Mizone grew sales with British game show concept
Oct 9, 2012
Jenny Chan 陳詠欣

CASE STUDY: How Mizone grew sales with British game show concept

Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, using the game format to create parallels with the tension felt by Chinese consumers in daily life.

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