jamie posnanski

'The holding company model has been broken for a long time': MediaSense CEO
Feb 18, 2025
Rahat Kapur

'The holding company model has been broken for a long time': MediaSense CEO

Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

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