jared braiterman

Q&A: We should expect more category shifting in Japan
Jun 27, 2018
David Blecken

Q&A: We should expect more category shifting in Japan

US tech giants are hastening diversification among Japanese brands, says McKinsey's former APAC design head.

How McKinsey is moving into the creative scene
Jul 5, 2016
David Blecken

How McKinsey is moving into the creative scene

Ad agencies are increasingly afraid of management consultancies, with good reason. Jared Braiterman of McKinsey sheds light on the company’s advance into creativity and design.

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