jargon
Jun 7, 2017
Forget the sales funnel, you need an orchestra
Ranga Somanathan, CEO of OMG Singapore and Malaysia, says agencies need to shake up their internal processes to reflect the fluidity of the digital landscape they operate in.
Nov 13, 2015
Watch: Top 10 jargon words in financial marketing and beyond
HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.
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