jetstar
Asia’s first in-flight conference takes off
The High Altitude Conference saw speakers take over the in-flight PA for engaging sessions with delegates.
Jetstar urges young people to forego Lunar New Year travel
Airline wants families to stay together for the upcoming holiday, waives flight-change fees and fare differences.
Jetstar's brand refresh shines a light on destinations, selfies and travel experiences
‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.
HK Express’ rebranding aims to build a strong budget airline identity
HONG KONG - Charles Johnson, GM in charge of marketing and PR for HK Express, reports feeling like a proud parent as the brand launches a campaign aimed at creating a strong brand image for the low-cost carrier (LCC). And like any parent, he knows his work is only beginning.
Maxus gives Japan MD control in Korea as well
TOKYO – Michael Morano has apparently done a good job in just over a year as MD of Maxus Japan, as the company has now given him an additional role as MD of another market that often proves difficult for international agencies: Korea.
Maxus’ Metalworks expands Asia footprint; hires Mark Shu as technology producer
ASIA-PACIFIC - Mark Shu, most recently associate director project management of Dentsu Media Hong Kong, has joined Metalworks, a global technology R&D division within Maxus, as technology producer.
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