joanne lao

How Adidas China and TBWA won the first ever TikTok Lion
Jun 26, 2019
Olivia Parker

How Adidas China and TBWA won the first ever TikTok Lion

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

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