longchamp

Jul 11, 2021

Is China’s Affordable Luxury Market Dying?

Due to the pandemic, Chinese consumers are are now looking to trade up and buy “investment pieces”, instead of buying trendy seasonal apparel items.

Mar 27, 2014

Longchamp engages HK celebrities to promote tailor-made bag service

HONG KONG - French apparel brand Longchamp has selected four local celebrities to appear in a print campaign titled ‘I am who I am’ to promote the brand's new ‘Le Pliage Cuir Personalised' handbag service.

Sep 27, 2013

Weekly wrapup: Funky chickens and a Thai tearjerker FTW

ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.

Jan 29, 2013

Andrew Wong promoted to GM of Starcom Hong Kong

HONG KONG - Starcom MediaVest Group (SMG) has promoted Andrew Wong (pictured) to Hong Kong general manager.