lowe
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Online retailer brings catwalk to Indonesia's streets
Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.
Lowe China leadership rejig: Kitty Lun, Fanny Yum, Eddie Wong
GREATER CHINA - Mullen Lowe Group has confirmed leadership changes at Lowe China following speculation since last week, including the departure of chairman/CEO Kitty Lun, the promotion of MD Fanny Yum to CEO and the appointment of Eddie Wong as CCO.
Cannes predictions: Leigh Reyes
Leigh Reyes, president and CCO of Lowe Philippines, shares her predictions for APAC work likely to be lauded at this year's festival.
Lowe Profero expands Southeast Asia network into Thailand
BANGKOK - Global digital agency Lowe Profero is expanding its network in Southeast Asia with a new office in Thailand.
Lowe Profero promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong
SINGAPORE - Global digital agency Lowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong.
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