lowertier

‘Problematic’ JD Finance ad causes netizen uproar
Dec 17, 2020
Jennifer Zhuang

‘Problematic’ JD Finance ad causes netizen uproar

JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.

The challenge of Chinese lower-tier cities for luxury brands
Dec 15, 2020
Paurav Shukla

The challenge of Chinese lower-tier cities for luxury brands

Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability.

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