lynx
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Axe/Lynx's top marketer on helping men break out of the 'Man Box'
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
Ad Nut: Hot women, same-sex relationships and adventurous hair
Ad Nut brings you good and bad ads from all over. This week, work for Sport England, Gillette, Lynx, Nikon, Adidas, Newcastle, Juicy Fruit, Pizza Hut and many more.
BBH rolls out Unilever's Lynx campaign in China
SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.
Unilever launches Lynx in HK with sexy YouTube video
HONG KONG - Unilever has today launched a 360-degree advertising campaign for its Lynx deodorant product launch.
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