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How Nespresso plans to brew long-term gains from its pandemic buzz
May 26, 2021
Rahul Sachitanand

How Nespresso plans to brew long-term gains from its pandemic buzz

Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump.

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