marketing team

Will the metaverse trigger a restructuring of brand and agency teams?
Oct 21, 2021
Jessica Goodfellow

Will the metaverse trigger a restructuring of brand and agency teams?

The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent/skills. Industry experts discuss how the metaverse could force some much-needed change.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

6 ways a brand idea can turn into an unforgettable experience

5 6 ways a brand idea can turn into an unforgettable experience

Top 10 fashion brands in Southeast Asia

6 Top 10 fashion brands in Southeast Asia

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

9 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy