mec china

CASE STUDY: Tiffany goes direct for programmatic performance in China
Oct 5, 2016
Gabey Goh

CASE STUDY: Tiffany goes direct for programmatic performance in China

The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.

OMD's Karen Ho joins MEC China in charge of MEC Interaction
Oct 18, 2010
Benjamin Li

OMD's Karen Ho joins MEC China in charge of MEC Interaction

BEIJING - OMD's Karen Ho has been appointed as the head of MEC Interaction in reporting to Michelle Ko, president of MEC China.

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