media planner

How a media planner's job has changed in a decade
Dec 18, 2019
Natalie Mortimer

How a media planner's job has changed in a decade

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

3 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top 10 fashion brands in Southeast Asia

4 Top 10 fashion brands in Southeast Asia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

5 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

7 The return of Donald Trump: What it means for APAC's marketing industry

Diwali 2024: Campaigns lighting up the festive season

8 Diwali 2024: Campaigns lighting up the festive season

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

9 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Is impulse buy on deathbed in Indonesia?

10 Is impulse buy on deathbed in Indonesia?