michelle klien

‘Don't make the customer do the heavy lifting’: NRMA CMO calls brands out for poor CX
Aug 27, 2024
Brittney Rigby

‘Don't make the customer do the heavy lifting’: NRMA CMO calls brands out for poor CX

A panel of marketers from NRMA, Nine, and Medibank point out best practice for CX, competing for attention among new audience segments, and the importance of being 'obsessed' with the customer.

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