multimedia
SEA sees 256% surge in demand for audience data: Eyeota
SINGAPORE - Southeast Asia (SEA) saw a significant surge of 256 percent in audience data expenditure from Q1 to Q2, but the dramatic swing indicates that the use of audience data is still nascent in the region, according to the latest Eyeota Index report.
HTC rolls out latest Sensation smartphone with OOH campaign
SINGAPORE - HTC has launched an outdoor campaign to introduce the latest HTC Sensation phone to the market utilising wall murals with 55-inch multimedia entertainment widescreen displays to commuters at the Harbour Front NEL station.
NTT Docomo beats KDDI in mobile TV license battle in Japan
TOKYO – Media owners welcome new mobile TV opportunities as NTT Docomo beats KDDI in the battle for Japan’s only mobile multimedia license.
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