myreceiptstories

CASE STUDY: BookXcess encourages reading, writing among Malaysians
Mar 29, 2011
Campaign Asia-Pacific

CASE STUDY: BookXcess encourages reading, writing among Malaysians

KUALA LUMPUR – McCann Erickson’s ‘Receipt stories’ campaign garnered results for independent bookstore BookXcess and a Young Gun Award for Douglas Goh.

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