myvi

Spin sells Perodua Myvi to Malaysian Chinese with 'jikdak-logy'
Sep 17, 2012
Emily Tan

Spin sells Perodua Myvi to Malaysian Chinese with 'jikdak-logy'

KUALA LUMPUR - Local car-brand Perodua has launched a national campaign with Spin Communications targeting Malaysia's Chinese community.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

2 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

Unilever CEO: 'Spend on social will jump from 30% to 50%'

4 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

5 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

McKinsey steps into performance marketing with ET Medialabs acquisition

7 McKinsey steps into performance marketing with ET Medialabs acquisition

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

9 Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’