nescafé

Nestlé increases marketing spend as sales fall 1.5%
Feb 22, 2024
Marianne Calnan

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

Mindshare and ZenithOptimedia wrestle it out in Nestlé’s Greater China media pitch
Apr 26, 2012
Benjamin Li

Mindshare and ZenithOptimedia wrestle it out in Nestlé’s Greater China media pitch

GREATER CHINA - Nestlé, one of the world's leading nutrition, health and wellness company has called a Greater China pitch including its two current agencies Mindshare and ZenithOptimedia who are now neck-and-neck.

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