new china life insurance

ZenithOptimedia Beijing wins US$28 million media account
Aug 23, 2012
Benjamin Li

ZenithOptimedia Beijing wins US$28 million media account

BEIJING - ZenithOptimedia Beijing expands its client portfolio to the finance sector by securing a one-year media account for New China Life Insurance (NCI 新华保险). The company is the third largest insurance firm in China, and its monitored media adspend was US$28 million (RMB 175 million).

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