nfl
Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
The NFL kicks off global review to consolidate its $400 million media account
The review impacts all of the pro football league’s current media agencies.
How The NFL used TikTok to build authentic fan connections
The pro American football league is generating fan engagement on TikTok comments.
Everything we know about Super Bowl LV so far
Which brands bought ad space and which are sitting on the bench for this year’s big game.
Football boots rival sports into touch
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Nike's Kaepernick ad: Let's not get carried away
The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.
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