offline retailer

E-commerce vs offline festive clash: Is the consumer the winner?
Nov 9, 2023
Anupama Sajeet

E-commerce vs offline festive clash: Is the consumer the winner?

We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'.

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