online spend
Jun 2, 2010
IAB Report: The true extent of Singapore's digital spend
Prior to its recent release, IAB's report on Singapore's online advertising revenue was being touted as a landmark development for the advertising industry, in that it would be the first attempt to quantify the country's digital spend. The eventual results made for interesting reading.
Feb 8, 2010
Google's exit; Baidu's monopoly will cause advertisers to reevaluate search spend in China.
Google's departure appeared to imply that the winner of the day was Baidu, now left standing as the dominant player in online search, and the potential beneficiary of an estimated US$400 million in search ad dollars looking for a new home.
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