owned
Aug 21, 2015
POE is dead. Long live PPP!
The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.
May 15, 2015
Owned-first approach: Battle lines drawn in push for owned media
From a heritage of media buying, agencies have introduced planning processes that put a brand’s owned media front and centre.
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