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Protein washing and GLP-1s: Inside fast food’s strategy for health-conscious diners
Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.
How beauty and brands are evolving in the Ozempic era
With beauty standards increasingly shaped by quick-fix solutions, Quantum's Tanya Malik questions whether brands are prepared for the profound shifts in consumer expectations, and how they'll adapt to this new reality.
‘Budget Ozempic’: New TikTok trend of using laxatives for weight loss
Videos on TikTok touting laxatives like Miralax as weight loss agents and "budget" options for diabetes drug Ozempic are contributing to a wider shortage of these drugs.
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