pacific
Cathay Pacific announces huge data breach
Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.
McCann on notice as Cathay Pacific calls wide-ranging pitch
The pitch is a key part of Cathay's three-year turnaround strategy that demands a transformation of its marketing approach.
Pacific World serves up local food experiences with new partnership
The events company's partnership with NoshTrekker caters to demand for hyper-localised food experiences.
Cathay Pacific unveils global ‘Life well travelled’ campaign
HONG KONG - After working to refine its design, product and experience, Cathay Pacific today launches a global campaign by McCann Worldgroup that seeks to communicate a more 'expansive' position in the market.
The agency refining Cathay Pacific's branding, from physical to digital
HONG KONG – From lounge to in-flight service, Eight Partnership recently worked to breathe fresh life into Cathay Pacific’s customer-facing elements. Chris Fjelddahl, co-founder of Eight, talks to Campaign Asia-Pacific about the firm’s calling in property asset branding and why brands should pay more attention to this important aspect of customer experience.
Tricia Weener replaces Rose Leng at HSBC Asia Pacific
HONG KONG - Tricia Weener (pictured) has relocated from the United Kingdom to lead marketing campaign strategies and communications activities for HSBC's Asia Pacific commercial banking business.
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