phil townend
Prescriptive video ad formats stifling brand strategy
The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.
Need for speed: Video creative must catch up with consumers
If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.
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Life beyond the view?
Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.
Unruly launches Japan operation
TOKYO - Video ad tech company Unruly has opened an office to serve the Japanese market, led by former Facebook Japan sales director Haruyo Kagawa as country manager.
Unruly brings its approach to viral video to Asia
ASIA-PACIFIC - Video platform Unruly has opened its Asia headquarters in Singapore and plans to expand operations to Japan, Australia and South Korea.
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