phone
KFC: why making weird products seems to be a global brand strategy
Think the KFC smartphone is weird? You haven't seen anything yet.
Samsung kills off Note7
Updated: Company has now confirmed it will permanently end production.
Samsung recall: an exercise in 'bold and brilliant' crisis management
The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.
Time Out magazine 'loses' cell phone in Shanghai guerrilla campaign
SHANGHAI - Energy BBDO has created a guerrilla marketing stunt to promote the local version of the internationally renowned listing magazine Time Out by purposely 'losing' a cell phone.
Nokia targets emerging markets with NHN Line deal, new phones
GLOBAL - Struggling Finnish phone maker Nokia has embarked on an aggressive strategy targeting emerging markets, the latest of which involves a tie-up with Japan-based messaging service Line.
Tech startup Tink Labs hands Fleishman-Hillard AOR title for smartphone rental service
HONG KONG - Fleishman-Hillard has been chosen to provide media relations and communications services for Tink Labs, a company that has introduced a global-first smartphone rental service.
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