placement
Staying a step ahead in the constant battle between earned trust and paid visibility
In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.
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Audi hosts Iron Man 3 gala premiere in Hong Kong
Audi Hong Kong, along with Marvel Entertainment, hosted an event on the eve of the 24 April premiere of Iron Man 3. The movie showcases an Audi all-electric R8 e-tron prototype and an S7 Sportback—driven by the characters played by Robert Downey Jr and Gwyneth Paltrow. At the event in Hong Kong, Reinhold Carl, managing director for Audi Hong Kong, was seen with local celebrities and socialites including Wilson Chin, Oscar Leung, Matsuoka Linah, Janet Ma and Jacqueline Ch'ng.
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