predictive analytics

'Experimental' Asia leads world in uptake of customer-experience tools
Aug 2, 2018
Olivia Parker

'Experimental' Asia leads world in uptake of customer-experience tools

Faced with an increasingly large array of customer-experience tools, companies can learn from APAC, which is way ahead on adoption, according to a new study by Bain & Company.

OPINION: Predictive analytics helps companies master the Big Data challenge
Sep 13, 2012
John Dunderdale

OPINION: Predictive analytics helps companies master the Big Data challenge

The ability to analyzing data is quickly becoming a factor that separates high- and low-performing corporations, according to John Dunderdale, vice president, software group, IBM Growth Markets Unit.

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