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How to create more watchable video ads for your campaigns
The four top trending video ad formats you should consider for your campaign strategy.
Storytelling in 6 seconds: Tips for the shortest video ad format
BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.
Like 6-second ads, this will only take a few seconds...
Shorter ads won't fix the problem with low-quality ads.
These Yoox deals will self-destruct in 15 seconds
Click now, or the Sergio Rossi heels get the chainsaw.
Has branded content lost the plot?
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
Pre-roll ads are the least interruptive, finds IPG study
83 percent of consumers said viewing wasn't disrupted by the non-skippable format.
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