private domain traffic

Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
Oct 1, 2019
Cindy Gu

Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

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