profitability

Project vs retainer: Which is better to manage burnout, creativity, and profitability?
Jul 27, 2022
Rahul Sachitanand

Project vs retainer: Which is better to manage burnout, creativity, and profitability?

As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.

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