pvm

Perfetti Van Melle consolidates media into Optimedia China
Nov 14, 2014
Jenny Chan 陳詠欣

Perfetti Van Melle consolidates media into Optimedia China

SHANGHAI - Optimedia, the incumbent media agency for Perfetti Van Melle, has retained the sweet-maker's traditional media planning and buying business in a four-way pitch, while also being awarded new digital duties for China.

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