rahul mathew

Mar 1, 2024

Raahil's blog: Thank you Campaign India!

As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication.

Oct 18, 2023

McDonald's: The fast food brand looking to play the long game in India

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

Jul 23, 2010

Parachute Advanced hair oil sets out to revitalise an old brand in India

Coconut hair oil brand Parachute Advanced is aiming to revitalise its image among young Indian women who grew up with the brand.