ramkrishna raja
Jun 6, 2014
Stop ‘how to’ and start ‘why to’
Like individuals, brands can also suffer from FOMO (fear of missing out) when it comes to digital marketing. They should take a deep breath and start asking, 'Why?'
Nov 1, 2012
OPINION: A digital marketer's letter to #Santaclaus
RamKrishna Raja, digital managing director at IPG Mediabrands, pens an early holiday wish list that includes better respect for mobile, death to the notion of 'digital' agencies and a more realistic allocation of marketing budgets.
May 17, 2012
OPINION: The curious case of Kru Angkana
RamKrishna Raja, digital managing director at IPG Mediabrands, looks at how a child's innocent YouTube rant went viral and woke up marketers to the potential of viral and earned media in Thailand.
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