repositioning
Dec 16, 2011
Olympus repositions XZ-1 camera eight months after launch
HONG KONG - Olympus has embarked on a repositioning campaign for the XZ-1 camera by partnering with creative agency Turn, replacing an earlier project done by TBWA Tequila Hong Kong.
Mar 19, 2010
Enfatico to reposition as activation and delivery agency
SINGAPORE - Enfatico, the agency set up by WPP group to service Dell, is in the process of repositioning itself as an activation and delivery agency. Managing director, Harish Vasudevan, explains the move in an exclusive interview with Media.
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