rumour

Jollibee Singapore: When your brand is falsely accused
Mar 15, 2013
Emily Tan

Jollibee Singapore: When your brand is falsely accused

SINGAPORE - When Filipino fast food chain Jollibee announced that it would be opening in Singapore, it was initially greeted with enthusiasm—until a rumour that the chain would only hire Filipinos went viral and incensed Singaporeans.

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