samantha wong

Marketers awaken to potential of targetting 'silver-dollar' consumers
Mar 11, 2013
Benjamin Li

Marketers awaken to potential of targetting 'silver-dollar' consumers

HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

4 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

6 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Top agencies abandon Campaign Brief amid growing controversy

7 Top agencies abandon Campaign Brief amid growing controversy

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

What will it take for female creatives to get the recognition they’ve long been denied?

9 What will it take for female creatives to get the recognition they’ve long been denied?

Diwali 2024: Campaigns lighting up the festive season

10 Diwali 2024: Campaigns lighting up the festive season