samantha wong

Marketers awaken to potential of targetting 'silver-dollar' consumers
Mar 11, 2013
Benjamin Li

Marketers awaken to potential of targetting 'silver-dollar' consumers

HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.

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