santosh iyer

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024
Feb 21, 2022
Raahil Chopra

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.

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