secondprice bidding

First-price auctions can bring some much-needed trust
Dec 11, 2018
Zachary King

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

To support first-price auctions some basic factors must be in place
Dec 11, 2018
Alex Khan

To support first-price auctions some basic factors must be in place

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

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